When Sina of Sweet Sinammon would stroll the streets of Rodeo Drive in Beverly Hills as a child, he was mesmerized by the elegance and perfection in which the designer brands embodied their view of fashion through their window displays.
From that moment, he was fascinated with the art of fashion, aestetics of design and the science of style.
Sina went on to work in the fashion industry for 7 years, being mentored by his family. The family business developed women's apparel, and allowed him, as an apprentice to learn the daily interactions with customers, sales, and marketing. He developed an eye for what most women desired for, that being, a stylish comfortable feel. He started his own line to cater to the needs of fashionable women who want fun and well-spirited fashions with a fit satisfying the contemporary market.
He has since launched a line of sweet tops, dresses, and sweaters to paint his own version of feminine contemporary wear with a touch of romance and bohemia throughout. Sweet Sinammon can go from day to evening and most often can be worn on a warm tropical island getaway, any coastal resort town and your day to day lifestyle. This is why the line consists of a rich range of tops, dresses and sweaters in lusciously printed sheer silks, stretch cottons, embroidered cotton jacquards, smooth cotton/linen blends, viscose intarsias, and brushed wool.