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Velvet Heart is a contemporary line of women’s sportswear and dresses with a focus on casual lifestyle, femininity, vintage details, and quality tailoring. Dresses, jackets, woven, knit and crocheted tops along with fine gauge sweaters are paired with trousers and premium denim, skirts and shorts. Inspired by the traditional fit and design of fashion eras gone by, these wearable novelty pieces work together as a collection; mixing textures and new versions of classic fabrics with the art of detailed handwork.
“Refined, classy, and chic with an uptown edge,” is how creator Moshe Tsabag and his design team describe the collection. “Velvet Heart is an alternative for the selective and discriminating woman who appreciates style and sets herself apart from the ordinary,” says Moshe.
“The savvy, sophisticated consumer who wears Velvet Heart is concerned with high-end style, amazing fit and the details and quality found only in select designer clothing.”
Velvet Heart specialty treatments and fabrications, such as hand applied or enzyme washes, decorative knits, laundered leather and silk, all look and feel luxurious. Fabrics are cut and finished to lie perfectly and complement a woman’s body. Vintage styles, scoured from sources worldwide, are the foundation of Velvet Heart’s updated replication of yesteryear’s fine clothing. Each and every piece is hand detailed, from individually crocheted tops to carefully placed buttons. Seams are open pressed and finished with single needle zigzag stitching, hooks and eyes are neatly placed and the vintage embellishments are original period pieces or exact era reproductions. Special attention is paid to the linings of jackets, using unusual fabrics and prints, custom embroidery or design stamps. Sewn to perfection, Velvet Heart’s contemporary style and ultimate fit are incomparable.
The Velvet Heart Collection is currently being sold in department stores and over 1500 specialty stores nationwide, such as Fred Segal, Kitson, Joan Shepp, South Moon Under and Lester’s. Showrooms are located in Los Angeles, New York, Atlanta and Dallas.